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product marketing
Before you step through the airlock, you need to see what’s out there.
Risk Assessment
Assessing performance risk and creating contingencies can be the difference between financial return and financial failure.
Market Analysis
FullON works with you to be the independent voice of reason that breaks down market opportunities, market risks and performs third party and first party research to make “eyes wide open” decisions.
Planning
We help determine demand, product-market fit, competition and GTM strategies.
our expertise
How can FullON help you?
01.
Brand Strategy & Development
Positioning | Direction | Promotion | Differentiation |
Brand Development | Public Relations
02.
Market Research
Market Definition, Segmentation and Ranking | TAM, SAM, SOM | Buyer Personas | Key Product Features and Functions | Key Value Propositions | Mapping of Personas – Product Features – Value Propositions | Sales and Marketing Themes | Competitor Matrix | Key Competitive Differentiators
03.
Sales Acceleration
Sales Enablement | Sales Decks | Product Sheets | Product Demo Support | Pricing Matrices | Sales Support Materials | Customer Case Studies | Customer Reviews | Customer Testimonials | Print Marketing | Event Support | Sales Outreach Plans | Channel Determination | Program Development & Support
04.
Digital Marketing Automation
Website Strategy | Website Optimization | Online Media | Demand Generation | Email Automation | CRM Support
05.
Marketing Support Programs
Knowledge Expert Videos | Customer Videos | Explainer Videos | Review and Advice Sites | Social Media Content Calendar | Lead Generation Programs | In-Person Events | Social Channel Advertising | Search Advertising | Content Marketing | Content Marketing Materials | SEO Optimization | Paid Digital Advertising
CLIENT CASE STUDIES
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