E-commerce Strategy & Optimization
Grow smarter,
don't just work harder.
E-Commerce Growth, Engineered for Profit
We optimize conversion, retention, and channel mix to build scalable revenue systems for DTC and marketplace brands.
E-commerce growth isn't just about more traffic—it's about optimizing every lever: conversion rates, average order value, lifetime value, and channel mix. FullON Strategy helps DTC and marketplace brands build scalable, profitable growth engines. We deliver data-driven strategies for conversion optimization, marketplace management, retention programs, and omnichannel expansion. Whether you're scaling on Shopify, Amazon, or Walmart, we turn insights into revenue.
Trusted By
...and many others!
Growth Levers We Optimize
Conversion Rate Optimization (CRO)
- A/B and multivariate testing
- Product page optimization
- Checkout flow improvements
- Mobile experience enhancement
Average Order Value (AOV)
- Bundling and upsell strategies
- Dynamic pricing and promotions
- Post-purchase offers
- Gift and subscription options
Lifetime Value (LTV)
- Email and SMS retention campaigns
- Loyalty and referral programs
- Subscription and repeat purchase optimization
- Win-back and churn prevention
Channel Mix & Expansion
- DTC website optimization
- Amazon and Walmart marketplace growth
- Retail media advertising
- Omnichannel fulfillment strategy
What's Included
We assess your current performance, identify bottlenecks, and prioritize high-impact opportunities across channels, conversion, and retention.
We design and execute testing programs to improve product pages, navigation, checkout, and mobile experiences—backed by data and user research.
We optimize your Amazon, Walmart, and other marketplace presence: content, pricing, buy box strategy, advertising, and performance analytics.
We build lifecycle marketing systems—email, SMS, loyalty, subscriptions—that increase repeat purchase rates and customer lifetime value.
Outcomes You Can Expect
01.
Higher Conversion Rates
Turn more visitors into buyers with optimized experiences, clearer value props, and frictionless checkout.
02.
Increased AOV
Strategic bundling, upsells, and promotions that increase basket size without hurting margins.
03.
Improved Repeat Purchase Rates
Retention programs that drive customer loyalty, reduce CAC payback, and maximize LTV.
04.
Profitable Channel Expansion
Launch and scale new channels—marketplaces, retail media, social commerce—with confidence and clear ROI.
Example Engagement: 90-Day Growth Program
- Performance analysis (CVR, AOV, LTV, channel mix)
- Customer and competitive research
- Growth opportunity prioritization
- CRO test design and execution
- Marketplace content and advertising optimization
- Retention campaign buildout
- Winning test rollout
- Performance reporting and learnings
- Roadmap for ongoing optimization
Proof: Results That Matter
Composite Case Snapshot
A mid-sized DTC brand was seeing traffic growth but flat revenue. Conversion rates were below industry benchmarks, and repeat purchase rates were declining.
FullON Strategy conducted a comprehensive CRO audit, redesigned product pages, optimized checkout flow, and implemented a retention email program.
- 23% increase in conversion rate within 90 days
- 18% lift in AOV through strategic bundling and upsell offers
- 35% improvement in repeat purchase rate via email and SMS lifecycle campaigns
- ROI: 4.2x on engagement investment
FAQs
What's the difference between CRO and e-commerce strategy?
CRO (Conversion Rate Optimization) focuses specifically on improving the percentage of visitors who buy. E-commerce strategy is broader: it includes CRO, but also channel strategy, pricing, merchandising, retention, and marketplace management.
Do you work with Shopify, WooCommerce, and other platforms?
Yes. We're platform-agnostic and work with Shopify, BigCommerce, WooCommerce, Magento, and custom solutions. We also specialize in marketplace optimization for Amazon, Walmart, and retail media.
How do you measure success?
We track the metrics that matter: conversion rate, AOV, LTV, CAC payback, repeat purchase rate, and channel-level ROAS. Every engagement includes a measurement framework and regular performance reporting.
What industries do you specialize in?
We work primarily with B2B SaaS, tech, e-commerce, and restaurant technology companies. Our team has deep experience in these verticals, but our frameworks apply across industries.
Can you help with marketplace content and advertising?
Absolutely. We optimize product listings, A+ content, pricing strategies, and advertising campaigns across Amazon, Walmart, and other marketplaces. We also manage buy box strategies and inventory planning.
Do you offer ongoing management or just strategy?
Both. We can deliver strategic roadmaps, or we can stay on as your fractional e-commerce team to execute, test, and optimize on an ongoing basis.
What size companies do you work with?
We work with DTC and e-commerce brands doing $1M–$50M+ in annual revenue. Whether you're scaling from seven figures or optimizing at eight figures, we tailor our approach to your stage and goals.
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